An Evening with Fable × Caffè Dante
The Brief
Introduce Fable to NYC's media and design elite. Make it memorable enough to share, meaningful enough to cover.
Partner: The Consultancy PR
Why It Worked
The right venue communicated our values before we said a word. The founder's presence made it personal. The product spoke for itself when people actually held it, used it, lived with it for an evening.
We didn't launch a product. We started a conversation.
The Strategy
Skip the product pitch. Create an evening people actually want to attend.
We partnered with Caffè Dante—an iconic Greenwich Village destination—for an intimate cocktail-making session with Fable co-founder Tina Luu. Guests didn't just see the collection; they used it. Mixing Dante's signature cocktails in Fable glassware, sharing light bites on Fable dinnerware, discovering the product through experience rather than explanation.
The Impact
One evening generated 2.3M+ impressions across social media and editorial coverage. Attendees—from Vogue and Architectural Digest editors to design tastemakers and lifestyle influencers—organically shared the experience across Instagram and TikTok, creating authentic buzz that money can't buy. The event sparked coverage in Domino, The Zoe Report, and PureWow, and led to a Forbes founder feature on Tina Luu post-event. More importantly, it established foundational relationships with key editorial gatekeepers, opening doors for sustained coverage opportunities that extended well beyond that single evening.
Photos: Yvonne Tnt Won